THE UK’s first children’s next generation toothbrush which ends the torture of toothbrushing and adding fun is launched today.

The 360° cleaning device sits in the mouth like a gum shield ensuring all surfaces are reached and eliminates bacteria in just sixty seconds.

The device is called Wiggle because it ‘wiggles’ in the mouth and cleans teeth without the need for brushing. Wiggle takes the stress away from every parents daily battle getting their children to brush their teeth.

Wiggle has been expertly designed to sit in the mouth for optimal efficiency, comfort and safety – all while your children have FUN at the same time!

It is made of a high quality, extra soft silicone to ensure optimal efficiency, comfort and safety and is waterproof up to 2m depth so that children can use during bath time!

After over a year of development Wiggle is set to revolutionise the children’s teeth cleaning products and bring an end to ‘have you cleaned your teeth’ rows. The device is fun to use and has a wireless charging stand meaning it’s is fully portable and compact – a full charge can last over three weeks.

Wiggle, designed for children two years and above, comes with Fluoride Free Delicious tasting toothpaste foam, formulated to strengthen tooth enamel, promotes healthy gums and protects teeth against tooth decay.

Wiggle has been created by the UKs leading provider of non-peroxide natural teeth whitening products Whites Beaconsfield which also produces electric toothbrushes and toothpastes.

Whites Beaconsfield was founded by entrepreneurial brothers Ollie Brittan, 27, Toby Brittan, 28 and their friend Tom Jansons, 29.

Ollie said: “We created Wiggle to eradicate a very common worldwide issue when it comes to children brushing their teeth. The goal was to turn what has historically been a tiresome and stressful daily task into a fun experience for children. We believe we have made cleaning your teeth a fun and enjoyable activity, something that children can look forward to every morning and evening.”

Toby said: “We wanted our next product to be an essential problem solver. After extensive market research within the oral care industry, we discovered a major grey area, the problem of children not liking brushing their teeth and no real solution. Not only do parents find it hard to get their children to brush their teeth, they are not brushing their teeth properly.

“After nearly a year of research and development we are absolutely delighted to have created a product that takes the stress out of toothbrushing for parents and makes it fun for children. Our fun alternative to a standard toothbrush cleans every tooth at a 360 degree angle, whilst being enjoyable and fun to use.”

Dr Ali Hussain, a fully qualified NHS and private dentist, said:”Wiggle from Whites Beaconsfield is a real game changer. This innovative product will truly revolutionise the way we get our children to brush their teeth. As a parent I know the stress of trying to encourage your little one to brush their teeth and this is the answer. Not only does Wiggle make teeth cleaning a fun activity it also cleans teeth more efficiently in a 360 degree way in just sixty seconds.”

The wiggles retails for £39.99 and includes: 1x Whites Children’s Electric Toothbrush ‘Wiggle’, 1x USB Charging Cable, 1x Charging Dock, 1x Strawberry Flavoured Foam Toothpaste, 2x U-Shaped Mouth Trays For Children ages 2+

Foam toothpaste ingredients:

Aqua
Sorbitol
Hydroxyapatite
Glycerin
Xylithol
Hydrated Silica
Propanediol
Sodium Cocoyl Glutamate
Xanthan Gum
Aroma
Stevia Rebadiana Extract
Aloe Barbadensis Leaf Juice Powder
Tocopheryl Acetate