Subway introduces extra crunch with new Walkers partnership
From today, Subway will be adding Walkers crisps to their selection of customisable toppings for their Subs, wraps or salads as guests will be asked if they would like ‘crisp in’ or ‘crisp out’ for their order.
Inspired by the beloved national tradition of the classic ‘crisp sandwich’, Subway are partnering with Walkers to allow customers to add some extra crunch to their order – so they can now create their own ultimate ‘crisp Sub’.
Walkers Ready Salted Crisps will be available as part of Subway’s selection of 53 customisable ingredients and toppings to add at their counter from Wednesday 7th April, bringing the unique British delicacy to the high street as guests will have the option of adding crisps to any 6-inch or Footlong Sub, wrap or salad when ordering in store.
So whether an Italian B.M.T®, Chicken Teriyaki, Veggie Delite®, Turkey Breast, or new vegan T.L.C. (Tastes Like Chicken) is your go to order, crisp sandwich aficionados will now be able to choose ‘crisps in’ to add an extra crunch to any of Subway’s 18 signature Subs, wraps or salads for a limited time (until 23rd May).
Alternatively, those who would rather have their ‘crisps out’ can still enjoy packs of Walkers Ready Salted, Cheese & Onion and Oven Baked Cheese & Onion flavours with their Subs at Subway stores, as a snack, side or part of a Meal Deal.
Angelina Gosal, Head of Marketing UK & Ireland at Subway commented: “The crisp sandwich is an iconic and important part of Britain’s culinary traditions and we’re excited to partner with Walkers to allow guests to now order one in store. With the addition of Walkers crisps to the toppings you can add to our Subs, we have one of the biggest, tastiest and the crunchiest menus on the high street!”
Fernando Kahane, Marketing Director at Walkers commented: “As a nation, we may not agree on everything, but we are united in the fact that a lunchtime sandwich without crisps is just not the same. That’s why we’ve teamed up with Subway to offer extra Walkers crunch with your Subs and to ensure lunchtimes are even more enjoyable.”
Subway fans can choose to add Walkers Ready Salted Crisps as a topping to any Sub, wrap or salad from an extra 20p, in store from 7th April until 23rd May 2021.