Hundreds of celebrities and influencers turned out at the second annual National Social Media Awards, tonight at London’s Proud Embankment and every picture taken took 100 plastic bottles out of the ocean. Presented by former Dancing on Ice star Alex Murphy, the celebrity line-up included Comedian Dapper Laughs, Reality Star Stevi Ritchie, TV Presenter and Fashion Influencer Naomi Isted, and GB News Presenter Ellie Costello.

Winners included Best Eco/Environmental Influencer Sponsored by The Hidden Sea was Love Island star Lucie Rose Donlan and Best Fashion Influencer Sponsored by Naurah USA was Naomi Isted.

Out in fashionable force, the awards are the first and only publicly voted for social media awards and recognises influencers and celebrities for their contribution across social media on the platforms that connect all of us.

This year, UK celebs and influencers had the power to take 100 plastic bottles from the ocean every time they used their power at the event. Pictures tagging The Hidden Sea – the premium Australian wine on a mission to take one billion plastic bottles from the ocean by 2030 – took an estimated 5000 out of the ocean in a wave of collective action by some of the country’s most influential people.

Joining a host of high-profile guests on the red carpet was Benjamin Von Wong’s award winning, 30-foot-tall “Giant Plastic Tap”, which is on tour with The Hidden Sea wine in 2022 to show how dire the plastic situation is and call for those that have the ability to make change, to take responsibility.

Steven Byron, founder of National Social Media Awards, said: “The night was a true cause for celebration – the UK is home to an incredible wealth of talent and extraordinary influence. This years’ party saw the country’s most impressive come together and enabled us to celebrate their contribution with the noise you’d expect from such a high calibre crowd.

“We’re especially proud this year to harness the collective power of those in the room to take plastic out of the ocean. In the end, it shows that the personalities that sit at the heart of our nation are firstly, very cool, and also together capable of creating change.”