Londoners the second best and most consistent mask wearers across the UK

After the first weekend of mandated mask wearing in shops across the UK, data from world’s largest first-party data and insights platform, Dynata, shows the mask wearing proclivities of consumers across the UK, with Londoners second in the league. Just 9% of Londoners say they would “never wear” a mask.  They are also the most consistent mask wearers in the UK with a shift of just over 31% from 27th April until 20th July (as opposed to Scotland, who showcase the biggest shift at 657%).

Dynata has been polling over 1000 Brits every week, with the data below collected between 27th April-20th July. Each week consumers have been asked to choose an answer to the question “Do you personally wear a mask outside the home?”  Answers included: “Every time”; “Most of the time”: “Sometimes”; “Occasionally”; “Never” and “I do not leave my home”.

The league table as of 20th July is as follows:

1

Scotland

95.4% say they will wear masks outside the home (Scotland has also shown the biggest shift in mask wearing, falling from 70.1% refusing to wear a mask on 27h April, to just 4% refusing on 20th July)

2

London

91% reporting they will wear a mask outside of the home (Londoners are also the most consistent mask wearers, with the smallest variance from the start of polling period to the end – just 31.6%).

3

Northern Ireland

89.5% reporting they will wear mask outside of the home

4

West Midlands

86.6% reporting they will wear a mask outside of the home

5

Yorkshire & Humberside

85.9% reporting they will wear a mask outside of the home

6

East Midlands

85.5% reporting they will wear a mask outside of the home

7

North West and North East

81.7% reporting they will wear a mask outside of the home

8

South and South East

78.8% reporting they will wear a mask outside of the home

9

South West and Wales

77.8% reporting they will wear a mask outside of the home (just under 1/4 saying they will “never” wear a mask)

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