Londoners the second best and most consistent mask wearers across the UK

Jul 28, 2020 by London-TV in Business

After the first weekend of mandated mask wearing in shops across the UK, data from world’s largest first-party data and insights platform, Dynata, shows the mask wearing proclivities of consumers across the UK, with Londoners second in the league. Just 9% of Londoners say they would “never wear” a mask. They are also the most consistent mask wearers in the UK with a shift of just over 31% from 27^th April until 20^th July (as opposed to Scotland, who showcase the biggest shift at 657%).

Dynata has been polling over 1000 Brits every week, with the data below collected between 27^th April-20^th July. Each week consumers have been asked to choose an answer to the question “Do you personally wear a mask outside the home?” Answers included: “Every time”; “Most of the time”: “Sometimes”; “Occasionally”; “Never” and “I do not leave my home”.

The league table as of 20^th July is as follows:

1	Scotland	95.4% say they will wear masks outside the home (Scotland has also shown the biggest shift in mask wearing, falling from 70.1% refusing to wear a mask on 27^h April, to just 4% refusing on 20^th July)
2	London	91% reporting they will wear a mask outside of the home (Londoners are also the most consistent mask wearers, with the smallest variance from the start of polling period to the end – just 31.6%).
3	Northern Ireland	89.5% reporting they will wear mask outside of the home
4	West Midlands	86.6% reporting they will wear a mask outside of the home
5	Yorkshire & Humberside	85.9% reporting they will wear a mask outside of the home
6	East Midlands	85.5% reporting they will wear a mask outside of the home
7	North West and North East	81.7% reporting they will wear a mask outside of the home
8	South and South East	78.8% reporting they will wear a mask outside of the home
9	South West and Wales	77.8% reporting they will wear a mask outside of the home (just under 1/4 saying they will “never” wear a mask)