Londoners named some of the nation’s most savvy shoppers

Brits up and down the UK are always hunting down bargains and saving money on everyday purchases – but which city saves the most money and how?

Experts at idealo.co.uk delved into price comparison data to determine what makes someone frugal. This means not just admitting they price compare their insurance; but including holidays, flights, food, electronics, clothes, utilities and mobile phone contracts, to understand which city saves the most money by shopping around.

The new research* reveals the UK’s most frugal cities:
Bristol
London
Norwich
Southampton
Edinburgh and Sheffield
Leeds
Glasgow and Cardiff
Newcastle
Manchester
Liverpool

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