Klarna brightens up London and 3 other UK cities with murals by famous Spanish artist Ignasi Monreal
Klarna, the leading global payments and shopping service, has launched a new
campaign playfully setting the record straight by inviting UK consumers to discover the truth about the
brand with famous Spanish artist Ignasi Monreal.
With over 14m consumers in the UK, and 13k retailers, Klarna is the leading buy now pay later provider
in the UK, however, in the past few years – the brand has seen a rise in the number of misconceptions.
Taking a bold and unapologetic approach to the critics, skeptics and curious – Klarna answers some of
the questions on everything from their brand, average age and even the company name.
To discover the truth, Klarna has partnered with Ignasi Monreal, famous for his collaborations with
Gucci, Vogue and Netflix. Ignasi is a renowned contemporary artist who has been commissioned to
create a series of seven pieces of artwork – each based upon a misconception seen online or in the
media. The paintings, digitally designed by Ignasi in his studio in Rome, are a mix of classical and
contemporary for a 21st Century renaissance feel.
Klarna invites you to enter the mythical world online where you can play a mythbuster challenge or by
visiting the murals located in cities around the UK (London, Manchester, Liverpool and Birmingham).
In London, consumers can visit the murals in Ebor Street, Redchurch Street and Portobello Road where
they can scan the QR code within the painting. Once scanned on a smartphone camera, consumers are
directed to a digital gallery and are virtually immersed into the paintings. For each artwork, a Mythbuster
challenge is posed and the answers are hidden within the visuals inside of the painting. Consumers who
take part in the game have the chance to win one of four fantastic prizes.
Prizes on offer are designed to align with the myths, including a Design Classics bundle, a Weekend stay
at Claridges and a £10,000 donation to the hygiene poverty charity, Beauty Banks in the winner’s name.