HOUSEPLANT HIDEOUT OPENS IN EAST LONDON TO COMBAT NATURE DEFICIT

Thejoyofplants.co.uk today announces the opening of a ‘Houseplant Hideout’ in East London’s urban jungle, Shoreditch’s BoxPark. Designed to banish autumn blues for the 48% of Brits who say they are dreading winter this year and to help bring nature into homes and home office spaces these cold seasons, the Houseplant Hideout is ultimately designed to transport consumers to a biophilic wonderland of Zen.

With half (52%) confessing that nature is the top thing they’ve missed during lockdown in recent research commissioned by Thejoyofplants.co.uk, the houseplant experts have set about bringing a rich, rejuvenating biophilic dreamworld to the heart of the concrete jungle. By placing over 300 houseplants into a handcrafted 10m installation, with rotating chairs, soft lighting and a mindfulness audio meditation crafted by plant spirit expert, Holly Worton, the Houseplant Hideout is set to transport visitors to another world.

Open to the public from the 7th October at 10am, ‘Houseplant Hideout’ invites individuals to get lost – Alice in Wonderland style – in a lush green forest bathing immersion where every sense is stimulated by the magical power of houseplants. Upon stepping inside this tranquil oasis, visitors will be transported into an interactive biophilic wonderland complete with a six-metre vertical kaleidoscope to be fully engulfed in nature and give them a magical moment for the gram. With terrariums portals to peek through from the outside, to a lush moss flooring, this event is designed to show how easy it is to bring the natural landscape into the interior landscape – just in time for winter.

Thejoyofplants.co.uk has collaborated with award-winning designer and architect DaeWha Kang to create the hideout – a monolithic landmark bringing biophilic principles to life with a unique space for people to retreat, reflect and recharge – as part of their successful Thanks Plants campaign. With the safe space of our homes overtaken by work, and more than ever we need quietude, shelter, and moments of beauty and tranquillity brought back into our home working spaces to avoid a nature deficit.

Renowned botanist James Wong has carefully curated the houseplants inside, selecting varieties for their wellbeing and biophilic benefits, such as Strelitzia Nicolai’s that help take in CO2 and harmful toxins and release oxygen to plants and terrariums that help boost concentration whilst working from our home offices.

Plant spirit expert Holly Worton has crafted a special plant meditation visitors can try out during their time in the installation and also listen at home to relax, or on their lunchbreak via a link provided during their visit. Talking to plants has long been proven to help them grow but Holly takes this one step further. By creating a meditation that reinforces our connection to plants by helping consumers get into a relaxed state, helps us reach states of consciousness that allows for communication beyond humans.

Open to the public for free from 7th October to 9th October 2021 located at The Green in BOXPARK Shoreditch. Consumers will be given the opportunity to book an individual session lasting 10 or 15 minutes here. The hideout is also designed with passers-by and houseplant enthusiasts in mind who can still enjoy the installation by peeking through the numerous portals and spotting our hand-made terrariums by James Wong, discover magical houseplant scenes and capture inspiration and photography of this shrine to the wonder of houseplants.

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