FORTNUM’S LAUNCHES NEW SUSTAINABLE POP-UP RESTAURANT IN-STORE
As keepers of British tradition and long-time supporters of a homegrown food future, Fortnum & Mason is excited to launch its latest culinary concept – the first in over 6 years – FIELD by Fortnum’s.
This pop-up space represents a brand-new culinary offering which is designed to minimise wastefulness, focus on regenerative farming, and celebrate local produce.
Fortnum’s has always held a long-standing commitment to sustainability through its Future Matters programme, and underlining this commitment, diners should expect deceptively simple but powerfully delicious food from the country’s greatest and freshest produce.
Each dish is designed around daily sourced produce and ingredients, almost all of which is from the UK. Field will be able to track its line-caught fish to the very boat it was caught on, while meat, dairy and vegetables are all sourced from small-scale regenerative farms.
FIELD by Fortnum’s showcases a thoughtful approach to eating and will remain open at the 314 year old retailer’s Piccadilly home to delight visitors throughout the Christmas season, until the end of December.
Based on the ground floor, it is the new sibling to Fortnum’s family of restaurants with bookings available here, with guests dining from 5th October.
The latest offering sits alongside Fortnum’s other world-famous restaurants, such as the iconic Diamond Jubilee Tea Salon, the mainstay of the Afternoon Tea scene in London, as well as its destination dining spot 45 Jermyn St.
Simon Thompson, Chief Customer Officer at Fortnum’s comments:
“We’ve always had a simple but fundamental philosophy at Fortnum’s; that good cooking starts with the best possible ingredients. And for us, that’s often right here at home in the UK. At FIELD, we work with food suppliers that have a way of farming and growing that doesn’t just sustain but repairs and improves the ecosystems they work within.
Championing biodiversity, soil health, water quality and carbon removal are our goals for this beautiful new space. As a new Fortnum’s concept, FIELD celebrates our fantastic ingredient’s origins – we are hoping it will evoke a sense of place, transporting our customers to where it all began, whilst drawing a direct line between Fortnum’s and farm.”